Attic Systems contractors are trained to identify, sell and install solutions to fix homeowner comfort and health problems, correctly. We have the marketing tools, sales process and install systems to get you up and running quickly and profitably, and the on-going support and training to keep you growing.
Our model is simple yet powerful: We're committed to your success because we don't benefit until you're successful. Here is a summary of the different programs and support you receive as an Attic Systems dealer:
School of Entrepreneurship
Running a small business with one or two employees is not profitable, but it is simple. You, the leader, must know more to create and run a much larger business. You must understand many areas to know what your people should do in Marketing, Appointment Center, Sales, Production, Hiring, Service, Accounting, and more.
No school teaches leadership like this, and nowhere can you learn how to grow a successful home improvement or repair company like the School of Entrepreneurship at Contractor Nation. The school is online, so you can watch a video daily, and there are written lessons and workbooks that are easy to follow. You will become a leader people want to work for, give their best to, and stay with. All these courses are used EVERDAY in Attic Systes Dealerships. School of Entrepreneurship has over 300 Business Courses.
SOE courses include:
Your Business as a Machine
The Business Machine is a way of thinking about your business that you will use throughout your journey in the School and beyond. Once you understand the Business Machine, you will quickly see what areas of your business need to be worked on. It will forever change your thinking and ability to understand what needs to be done next.
The Most Dangerous Competitor
This class offers an innovative approach to challenge you to become a market-leading contractor in your area - one "feared" by its competitors. To get there, a leader must think clearly and build a team that excels at critical functions in the marketplace. It's the difference between becoming wealthy from your business and struggling forever.
Cash Calculator
The Cash Calculator is your new financial model. This course will open your eyes to how your business makes or fails to make money and help you discover how to grow and fix it. It will be used to set goals from here on out.
What is ADL?
ADL is perhaps the most crucial performance metric you could measure in your business. Learn what ADL is, how to measure it, how it gets cheated, and why you should not allow that. ADL allows you to make important leadership decisions and to understand your business. It affects sales and salespeople, marketing, production, and your net profit. See how with this class.
Staying Above the Line
"The Line" is your breakeven number. If you are below it, you lose money. If you are above it, you make money. But how do you stay above the line if your business is $ seasonal or cyclical, with sales regularly going up and then back down? This class tells how you can make money in busy and slow times by "bending the line." This is a critical idea if you want to make money every month of the year.
Hiring a Marketing Manager
Learn what a marketing manager can do for a business, including driving growth, lightening a leader's load, paying for themselves, and much more.
Wow! Foreman
Maybe the simplest yet most powerful exercise in the School, this exercise answers the question, "How can I make sure every customer is happy with our work?" This clean, easy method deputizes the right person as the quality control inspector whose standards match the customer's every time. It does not require additional employees or job site visits and saves money rather than costs. Sounds too good to be true? It's not. This one is a must-have!
High Performance Production
Larry refers to this as "perhaps my greatest invention ever." That's a lot coming from a guy with 30 patents. Find out how Larry doubled the production rates of his crews and stopped employee turnover in his production department forever! He hasn't lost a foreman with this program in place in 24 years! Productivity and quality go up along with referrals. You'll need fewer trucks and people to do the same amount of work and fewer managers, and profits will increase, too. Learn how it works and what you'll need to do to create a High-Performance Production Program that works for you!
Visioneering
What if there was just one thing you could do to hire more of the right people, guide the people you have to perform better, align everyone on your team, and instruct how they behave? Visioneering guides you through creating your company's "Vision, Mission, and Values." Clear and short Vision, Mission, and Values are essential management tools.
Production Training
"Energy City" is our 40,000-square foot home performance and attic insulation training center, located at The Contractor Nation headquarters in CT. Energy City is the largest facility in the world dedicated to training your production teams on how to install attic air sealing, insulation retrofits, and how to operate insulation equipment. You will receive hands-on production training for the primary products you will be selling and installing. You'll also have a production team that stays with you for 20+ years, has no call backs, quality work, happier customers, collects final payment, and works efficiently.
Award-Winning Sales Software
Our proprietary software program, called ComfortView, it was developed and supported by our own in-house software experts. It will help your sales people stay on track with our sales system, leading to more homeowners buying your attic air sealing, duct sealing, and insulation services.
Online Training
You will have unlimited access to our 24/7 online training library. Materials include sales, production, marketing, management training and more! All of these systems, programs and tools have been tested and proven in our local, $65 million home improvement contracting business here in CT.
Dealer Support
Most contractors are on their own to run their businesses with very limited knowledge. Attic Systems dealers have a team of people to call when they get stuck or have questions. Our dealer support specialists are here for you. They specialize in sales, marketing, production, hiring, and more. Need help figuring out what to do or how to apply a School of Entrepreneurship course to your business? Dial the phone. We are here. You will forge friendships with our experts and never feel alone on your journey again.
Exclusive & Proprietary Products
Attic Systems dealers can access exclusive, private-labeled products and insulation equipment, providing major marketing and sales advantages over your competition. Our "ProductPro" videos are in our online training library. Use them to train your sales and production teams, reinforcing how these products fix the comfort and money-wasting problems your customers face.
Treehouse Marketing
Treehouse Marketing helps contractors grow their business by leveraging the Internet in their favor. Since 2005, they have helped clients all over North America build and optimize their websites to generate leads and become even more successful. Treehouse Marketing offers web design and development, search engine optimization (SEO), pay-per-click management (PPC), content marketing, local SEO, digital advertising, software development, account management, and more.
EyeStar Video Production & Graphic Design
We have an award-winning team of graphic designers and videographers ready to help with your marketing needs and make your ads and testimonials stand out!
Graphic design services:
- Logo Design
- Branding
- Vehicle Graphics
- Signs Brochures & Handouts
- And More!
Video production services:
- Testimonial Editing
- TV Commercials
- B-Roll Clips
- Radio Ads
- Voiceovers
- And More!
Sales Training
We have developed a sales system based on a process used by hundreds of contractors across North America that generates over $500 million of in-home sales annually. The sales system is fully documented, including scripts, methods, tools, and support materials you will need to quickly develop successful salespeople. We also have a carefully crafted "Closing Trail," a no-pressure, question-based sales technique to turn your good salespeople into great closers.
We hold live Sales Boot Camps at "Energy City" several times a year, but you and your staff will have access to a wealth of audio and video training, which you can use in your local sales and production meetings.
MoreHouse Finance
We have an in-house finance company to finance the jobs you sell to homeowners! If a homeowner gets three estimates for their project, but you offer them a way to pay for it with comfortable monthly payments, you are the only one they CAN buy from. Our finance representative will set you up to get financing approved at the kitchen table with one phone call.
You will sell bigger jobs and more of them when you offer financing. And don't worry-you are not responsible for the money if the customer doesn't pay. With our exclusive MoreHouse Finance program, we will increase your homeowner's buying power with you!
Book of Solutions
The sales process incorporates our "Book of Solutions," detailing over 30 problem building assemblies that cause comfort and energy-wasting issues for homeowners and the solutions you sell and install to fix leaky attic floors and duct systems. These detailed descriptions cover virtually all the problems you and your team will encounter in an attic. The Book of Solutions separates you from your competitors. Plus, you can use this document to train your sales and production teams and get them on the same page.
